Cinque Terre

Assistant Professor I of Commerce

Email: [email protected]
Phone: 0674-2373618

Teaching & Research Publications Achievement Conf/Training/Seminars Advisory Positions Admin Responsibilities Education

Teaching

Sales and Distribution Management, Principles of Marketing, Marketing Management, Digital Marketing, Social Media Marketing, Project Management, Research Methodology (RM-1), Research Methodology (RM-2), Research and Publication Ethics, Advance Marketing Management, Marketing Analytics, Community Engagement and Universal Human Values

Research

Technology and Management, Social Science, Health Science, Developmental and Policy Studies

Articles

  • Mishra, S., Ray, M., Misra, S., Performance of Listed Instruments in Pre-Covid Scenario. International Journal of Business Innovation and Research, 2026, 39(3), Ahead of Print.

  • Mishra, S., Ray, M., Misra, S., Financial Literacy and Decision Making: Benchmarking a Millennial's Investment Preference, International Journal of Process Management and Benchmarking, 2026, 22(2), 219–242.

  • Nanda, N., Misra, S., Bhaumik, A., Mohapatra, S., Tourist destinations and organizational ambidexterity: The South-Asian perspective, International Journal of Business Information Systems, 2026, 51(1), 50–58.

  • Patnaik, P., Nayak, P., Misra, S., The Influence of Personalized Product Recommendations on Purchase Intention: A Theoretical Synthesis Based on Self-Determination Theory, International Journal of Business Information Systems, 2026, 51(3).

  • Sahoo, J.Y., Mohapatra, P.R., Misra, S., Impact of Community Participation in Enhancing Eco-Tourism and Productivity for Sustainable Business Practices, International Journal of Productivity and Quality Management, 2026, Ahead of Print.

  • Balamurugan, A., Varshney, S., Raghuveer, K., Kumar, M.K., Misra, S., Prabhu, M.R., The playful chronicles: investigating adolescents’ video game engagement with an entertainment flair, Entertainment Computing, 2025, Article 101032.

  • Jena, B., Choudhary, A., Pal, M., Misra, S., Job content plateau and career commitment: The mediating role of development i-deals and the moderating role of proactive personality, Evidence-based HRM: A Global Forum for Empirical Scholarship, 2025, 13(1), 108–122.

  • Alexander, J., Misra, S., Moon, P., Brewery and Echo Boomers in India’s Silicon Valley: A Sentiment Analysis, International Journal of Public Sector Performance Management, 2024, 14(1), 117–136.

  • Jena, B., Choudhary, A., Pal, M., Misra, S., The effect of job content plateau on career commitment: exploring moderated and mediated role of proactive personality and job crafting, Management Research Review, 2024, 47(11), 1777–1791.

  • Mishra, L., Mishra, R.K., Swain, B., Misra, S., Evolution of Bikalananda Kar Rasagola: A Palatable Process, International Journal of Process Management and Benchmarking, 2024, 17(1), 35–53.

  • Rambabu, K., Saravanan, K., Misra, S., Mishra, N., Chaudhari, N.C., Internet of Things Driven Rule Based Management Model for Heterogeneous Environment, SN Computer Science, 2024, 5(5), 565.

  • Ramkumar, G., Misra, S., Babu, G.R., Siddi, S., Kumar, J.S., Optimization of Flexible Manufacturing Production Line System Based on Digital Twin, SN Computer Science, 2023, 4(5), 563.

  • Jena, B.P., Choudhary, A., Misra, S., Pal, M.K., Empirical test of the moderating role of proactive personality and mediating role of developmental idiosyncratic deals on managing job content plateau, Organizatsionnaya Psikhologiya, 2023, 13(3), 54–73.

  • Jha, N., Pereira, R., Misra, S., Achieving organizational effectiveness of MNCs through people: Evidence from India and Mozambique, Industrial and Commercial Training, 2022, 54(2), 357–376.

  • Showkat, S., Misra, S., The nexus between diversity management and organizational performance: Mediating role of cognitive and affective diversity, European Journal of Training and Development, 2022, 46(1–2), 214–238.

  • Itam, U., Misra, S., Anjum, H., HRD indicators and branding practices: A viewpoint on the employer brand building process, European Journal of Training and Development, 2020, 44(6–7), 675–694.

  • Giri, S., Mundra, R., Gupta, A., Chakraborty, S., Misra, S., Female infanticides and foeticides: A cognizance or an ignorance, International Journal of Psychosocial Rehabilitation, 2019, 23(3), 917–936.

  • Arun Prakash, G., Sushmasree, R., Alice, R., Muthulakshmi, S., Misra, S., GST’s effect on start-ups: TOPSIS approach on compliances, cost and tax factors, International Journal of Control and Automation, 2019.

  • Misra, S., Panda, R.K., Environmental consciousness and brand equity: An impact assessment using analytical hierarchy process (AHP), Marketing Intelligence & Planning, 2017, 35(1), 40–61.

  • Mishra, S., Bag, D., Misra, S., Venture capital investment choice: Multicriteria decision matrix, The Journal of Private Equity, 2017, 20(2), 52–68.

  • Misra, S., Panda, R.K., Scale transformation of analytical hierarchy process to Likert weighted measurement method: An analysis on environmental consciousness and brand equity, International Journal of Society Systems Science, 2017, 9(3), 242–255.

Review

  • Fintech and disruptions: An impact assessment, Parameshwar, H.S., Sruthie, A., Cisse, M., Ajay Kumar, M., Misra, S., Journal of Critical Reviews, 2019, 6(6), pp. 89–97

Book Chapter

  • Misra, S., Bhattacharya, S., Driving Change: Frugal Innovation in Rural Entrepreneurship in India, in Frugal Innovation in Entrepreneurship, IGI Global Scientific Publishing, 2025, pp. 213–242.
  • Patnaik, P., Nayak, P., Misra, S., Personalized Product Recommendation and User Satisfaction: Reference to Industry 5.0, Advanced Research and Real-World Applications of Industry 5.0, 2023, pp. 102–128.

Conference Paper

  • Introduction of Virtual Environment with Learning Personalized Content Recommendation for Realistic Avatar Creation in Online Platform using Machine Learning, Basi Reddy, A., Harichandana, B., Misra, S., Nagendra, K.V., Anandaraj, S., Proceedings of the 2023 2nd International Conference on Augmented Intelligence and Sustainable Systems, ICAISS 2023, 2023, pp. 540–545
  • Impact of country-of-origin image on brand equity: A study on durable products in India, RK Panda, S Misra, Procedia-Social and Behavioral Sciences, 2014, 150, pp. 494-499

Hobbies

Playing Cricket, Sketching, Driving and Travelling