Vazirani, A., Sarkar, S., Soni, M. J., Bhattacharjee, T., and Singha Mahapatra, M. (2025). Impression Management by Indian Female Entrepreneurs: Mitigating Investor Bias in Early-Stage Funding. Journal of Behavioral and Experimental Finance, 46. https://doi.org/10.1016/j.jbef.2025.101064
Dutta, T., Roy, S., Sarkar, S. and Nag, S. (2024). Spokesperson effectiveness in B2B advertising: spokesperson characteristics and posture using eye-tracking. Journal of Business & Industrial Marketing, 39(12), 2699-2715. https://doi.org/10.1108/JBIM-06-2023-0344
Ponchio, M.C., Soni, M.J., Singha Mahapatra, M. and Sarkar, S. (2023). Using item response theory in the assessment of the financial well-being scale: an application in Brazil and India. International Journal of Bank Marketing, 41(7), 1671-1692. https://doi.org/10.1108/IJBM-08-2022-0395
Abraham, B., Sarkar, S. and DasGupta, K. (2023). Customer experience in pharmaceutical B2B markets: perspectives of buyers and sellers. International Journal of Pharmaceutical and Healthcare Marketing, 17(4), 564-584. https://doi.org/10.1108/IJPHM-02-2022-0018
DasGupta, K., & Sarkar, S. (2022). Linking political brand image and voter perception in India: A political market orientation approach. Journal of Public Affairs, 22(51), 1-13. https://doi.org/10.1002/pa.2751
Sarkar, S., Chatterjee, M. & Bhattacharjee, T. (2021). Does CSR disclosure enhance corporate brand performance in emerging economy? Evidence from India. Journal of Indian Business Research, 13(2), 253-269. https://doi.org/10.1108/JIBR-06-2019-0201
Chakrabarti, D., Kumar, R., Sarkar, S., & Mukherjee, A. (2022). A case study: How did IoT start-up Distronix change its business model to sustain growth in the pay-per-use economy. Journal of Information Technology Teaching Cases, 12(1), 65-71. https://doi.org/10.1177/2043886920981587
Chakrabarti, D., Sarkar, S., & Mukherjee, A. (2022). Scaling an Internet of Things start-up: Can alliance strategy help? Journal of Information Technology Teaching Cases, 12(1), 43-49. https://doi.org/10.1177/2043886920986165