Customer experience in pharmaceutical B2B markets: perspectives of buyers and sellers

Kishor Chandra Sahu, 2021, Determinants of Webrooming and Showrooming Behavior: A Systematic Literature Review, ABINGDON, ENGLAND

Krishna Dasgupta, 2021, Linking political brand image and voter perception in India: A political market orientation approach, Wiley Blackwell, USA

KRISHNA DAS GUPTA, 2019, An exploratory case study focusing on the creation, anddevelopment of a new political brand: The case of Aam AadmiParty, John Wiley & Sons Ltd

Dasgupta, Krishna, 2013, "Marital Roles and Sex Role Orientation in Consumer Decision Making: A Study of Indian Married Couples”,, Vilakshan Vol 10 No. 1

Dasgupta, Krishna , 2010, Dynamics of Marital Roles in Consumer Decision Making in Indian Households, Management & Labour Studies Vol. 35 No. 209-225

Dasgupta, Krishna , 2010, Dynamics of Marital Roles in Consumer Decision Making in Indian Households, Management & Labour Studies Vol. 35 No. 209-225

Dasgupta, Krishna, 2009, " Changing Paradigms of Luxury Consumption in India: A Conceptual Model" , South Asian Journal of Management,Vol 16.No.4

Dasgupta, Krishna , 2004, “Dimensions of Marital roles in Consumer Decision Making”, Pratibimba.The Journal of Decision Makers

Dasgupta,Krishna and Panda Subhamaya, 2003, “Indian Retailing: A Complete Metamorphosis”, C.M.S.-Management Review.

Suparshva Swabs India: Growth after Covid-19

Krishna Dasgupta, 2016, Political Market oRientation and voters perception: An Indian Study,

Krishna DasGupta, 2015, 2917075 WPS, Political Marketing in India 2014: Case of New Political Product AAP,

DasGupta Krishna, 2014, New Product Development Approach to Political Party Development in India: Study of Aam Aadmi Party,2917051 WPS,

, 2021, Customer data privacy and customer experience in omnichannel retailing: The mediating role of trust,

Dasgupta Krishna and Murthy G.K, 2008, “Culture, Tradition and Values in the Emerging Global Order: An Indian Insight”,, “India in the Emerging Global Order A Collection of Selected Papers” presented at the 5th International Conference of the Academy of International Business, India. Published by Tata McGraw Hill