Mukerjee, K., & Panda, R. (2024). Digitalization and Customer Value–A Thematic Literature Review and Research Propositions. SCMS Journal of Indian Management, 21(4).

Fernandes, S., Panda, R., & Srivastava, M. (2025). How do we measure online shopper stress? A scale development study. Behaviour & Information Technology, 1-19.

Mukerjee, K., & Panda, R. (2025). Inclusive brand image–Impact on brand evangelism and transformation expectations. Journal of Marketing Communications, 1-22.

Panda, R., & Swar, B. N. (2025). Customer sustainability perception: a scale development study for food products. Benchmarking: An International Journal.

Vasudevan, A., Fernandes, S., Panda, R., Gupta, P., Srivastava, M., Nukulkij, D., & Adialita, T. (2024). Adoption of online degree programs in higher education in India: An exploratory study based on stakeholder perception and proposed policy measures. Journal of Infrastructure, Policy and Development, 8(9), 6158.

Fernandes, S., & Panda, R. (2023). The role of reference group influence: A benchmarking study with working and non-working groups. IIMB Management Review, 35(4), 405-417. https://www.sciencedirect.com/science/article/pii/S0970389623000988 https://doi.org/10.1016/j.iimb.2023.10.002 0970-3896 © 2023 Published by Elsevier Ltd on behalf of Indian Institute of Management Bangalore.

Vaidya, H., Fernandes, S., & Panda, R. (2023). Adoption and Usage of Over-the-Top Entertainment Services: A Literature Review. International Journal of Social Ecology and Sustainable Development (IJSESD), 14(1), 1-18. Publisher: IGI Global https://www.igi-global.com/article/adoption-and-usage-of-over-the-top-entertainment-services/319718

Swar, B. N., & Panda, R. (2022). Customer Satisfaction and Shopper Value: Exploring Demographic Variables in an Online Environment. SCMS Journal of Indian Management, 19(4), 143-157. Publisher: SCMS Cochin School of Business, Kerala, India https://www.proquest.com/docview/2788462961?pq-origsite=gscholar&fromopenview=true

BV, N. B., Fernandes, S., & Panda, R. (2022). A review of green purchase with reference to individual consumers and organizational consumers: A TCCM approach. Cleaner and Responsible Consumption, 100097. ScienceDirect : https://www.sciencedirect.com/science/article/pii/S2666784322000511

Fernandes, S., Panda, R., Venkatesh, V. G., Swar, B. N., & Shi, Y. (2022). Measuring the impact of online reviews on consumer purchase decisions–A scale development study. Journal of Retailing and Consumer Services, 68, 103066. ScienceDirect https://www.sciencedirect.com/science/article/pii/S096969892200159X?casa_token=N6hNgzFEs_4AAAAA:M5D2

Shetty, J. P., & Panda, R. (2022). Cloud adoption in Indian SMEs–an empirical analysis. Benchmarking: An International Journal

Rohit, D., Panda, R., & Chakraborty, S. (2022). Determinants and Consequences of Cause–Brand Association: An Empirical Analysis. Vision, 09722629221087364.

Shetty, J. P., & Panda, R. (2021). An overview of cloud computing in SMEs. Journal of Global Entrepreneurship Research, 1-14.

Swar, B. N., & Panda, R. (2021). Online Retail Service Quality: Scale Development and Validation. Vision, 09722629211011282. Sage Publications

Innovating Through Adversity: How Thoughtworks in India Sourced and Onboarded Top Talent in 2020 (IVEY Publishing): W44638

Joshi, G., Sheorey, P., Panda, R., & Kulkarni, R. (2022). Energy Star Labels in Promoting Energy: Efficient Appliances in India. In Promotional Practices and Perspectives from Emerging Markets (pp. 165-192). Routledge India. Published by : Routledge India, Taylor and Francis Group https://www.taylorfrancis.com/chapters/edit/10.4324/9781003315582-9/energy-star-labels-promoting-energy-gauri-joshi-pratima-sheorey-rajesh-panda-ravi-kulkarni