Cinque Terre

Assistant Professor I of Commerce

Email: [email protected]
Phone: 0674-237-7844

Teaching & Research Publications Achievement Conf/Training/Seminars Advisory Positions Admin Responsibilities Education

Teaching

Principles of Marketing, Social Marketing, Customer Relationship Management, Retail Marketing, Sales and Distribution Management, Marketing Communication,

Research

Research Interest: Integrated Marketing Communication, Advertising, Branding, Social Marketing, Smartcity Branding, Ride-hailing Branding, Healthcare Marketing, Customer Relationship Management, Sales and Distribution Management, Digital Marketing Experience 

Research Paper Published:

1. Mohanty, S.K., & Das, R.C. (2021).Service Experience and Customer Satisfaction in Offline and Online Services: A Study on Traditional Apparel Retail in Odisha. Orissa Journal of Commerce. 42(4), 74-91. DOI: https://doi.org/10.54063/ojc.2021.v42i04.06 (UGC Care List)

2. Dash, A., & Mohanty, S. K. (2023). Technology Readiness and the Older Citizen’s Acceptance of M-health Services in India. Digital Policy, Regulation and Governance, 25(2), 169-183. https://doi.org/10.1108/DPRG-11-2022-0126 (SCOPUS, ABDC B)

3. Dash, A., & Mohanty, S. K. (2023) “The mediating effect of firm's corporate reputation and sustainability practices in translating CSR into competitive performance in Indian ESG companies”, Society and Business Review (Accepted for Publication) https://doi.org/10.1108/SBR-02-2023-0045 (SCOPUS, ABDC B)

4. Mohanty, S.K. & Dash, P.C. (2023) "The Moderating Effect of Participation on Community Identity in Cultural Festivals: A Post-Pandemic Reality Check”  Journal of Convention & Event Tourism (ahead of print) https://www.tandfonline.com/doi/full/10.1080/15470148.2023.2231626  (SCOPUS, ABDC B) 

5.Mohanty, S.K., Dash, P.C. (2023). Are Malls Catching on with Small Town-Adolescents: A Study on Shopping Moderators, Motivators, and Experience?. In: Rajagopal, Behl, R. (eds) Paradigm Shift in Business. Palgrave Studies in Democracy, Innovation, and Entrepreneurship for Growth. Palgrave Macmillan, Cham. https://doi.org/10.1007/978-3-031-40439-9_11   Book Chapter (Scopus)

6. Mohanty, S. K., & Dash, A. (2024). Does Customer Orientation Mediate the Relationship Between Knowledge-based Dynamic Capability and the Competitive Performance of SMEs in India? VINE Journal of Information and Knowledge Management Systems.  DOI https://doi.org/10.1108/VJIKMS-02-2023-0039  (SCOPUS, ABDC B)

7. Mishra, A. K., & Mohanty, S. K. (2025). Delineation of Blockchain and Customer Experience: A Review and Thematic Analysis. Bibliometric Analyses in Data Driven Decision Making, 615-638. (Book chapter)  https://doi.org/10.1002/9781394302581.ch24  Book Chapter (Scopus)

8. Mohanty, S. K., & Dash, P. C. (2025). Activity based swanky glamping experience by young couples: the moderating role of involvement. Journal of Ecotourism, 1-19. DOI https://doi.org/10.1080/14724049.2025.2592684  (Scopus ABDC B)

Hobbies

1. Sports

2. Reading Books