Raja, M. W., Allan, D., & Bandyopadhyay, C. (2024). Musical retail therapy: toward a conceptual framework on the impact of musical elements on consumer mood, attention, and decision-making. Marketing Intelligence & Planning, 42(4), 618-646: 618–646. https://doi.org/10.1108/MIP-11-2023-0624 (ABDC: A)

Raja, M. W., Anand, S., & Allan, D. (2023). Effects of Ad Music Attitude on Ad Attitude, Brand Attitude, and Purchase Intention. Journal of International Consumer Marketing, 35(5), 486–501. https://doi.org/10.1080/08961530.2023.2176398 (ABDC: B)

Raja, M. W., Anand, S., & Kumar, I. (2020). Multi-item scale construction to measure consumers’ attitude toward advertising music. Journal of Marketing Communications, 26(3), 314-327. (ABDC: B)

Raja, M. W., Anand, S., & Allan, D. (2020). “How Ad Music Attitude-Based Consumer Segmentation Can Help Advertisers”. Journal of International Consumer Marketing, 32(5), 383-399. (ABDC: B)

Raja, M. W., Anand, S., & Allan, D. (2019). Advertising music: An alternative atmospheric stimulus to retail music. International Journal of Retail & Distribution Management, 47 (8): 872-892. (ABDC: A)