2. Bhattacharya, S. Singh, R. & Mohapatra, A. (2026) “Dynamic Pricing in Evolving Revenue Systems: A Hybrid Review and Integrative Framework Incorporating Expert Perspectives”. Journal of Revenue and Pricing Management. https://doi.org/10.1057/s41272-026-00623-3

Mohapatra, A. Bhattacharya, S. & Misra, S. (2026) “Developing a Conceptual Framework for Digital Health Engagement: Insights from a Hybrid Review and Qualitative Validation”. Technological Forecasting & Social Change. (This journal is indexed in ABDC-A, Web of Science-SSCI, ABS-3 and SCOPUS-Q1)

Mohapatra A, Bhattacharya S, Mohanty SK (2026) “Navigating E-Health User Experience in Emerging Markets: Government vs. Private Healthcare Apps in India Using BERTopic and Thematic Analysis”. International Journal of Emerging Markets Perspective (This journal is indexed in Web of Science-SSCI, ABDC-B, and SCOPUS) https://doi.org/10.1108/IJOEM-05-2025-1106

Singh, R. & Bhattacharya, S. (2026) “Self-service Delight Unveiled: A Multidimensional Validation Study”. Vision: The Journal of Business Perspective

Bhattacharya S, Singh R (2026;), "Religious identity in retail brand dynamics: a hybrid systematic literature review using BERTopic approach and future research agenda". Journal of Islamic Marketing, Vol. ahead-of-print No. ahead-of-print. https://doi.org/10.1108/JIMA-08-2025-0554

Bhattacharya S, Dalal A, Dutta A (2025;), "PinkCart’s crossroads: navigating market entry and investor expectations". Emerald Emerging Markets Case Studies, Vol. ahead-of-print No. ahead-of-print. https://doi.org/10.1108/EEMCS-01-2025-0018

Singh, R., & Bhattacharya, S. (2025) “Do tourists perceive destination brands as masculine, feminine, or androgynous? An empirical study using the Neo-Destination Gender Scale”, Current Issues in Tourism, (This journal is indexed in ABS, Web of Science-SSCI, ABDC-A, and SCOPUS) https://doi.org/10.1080/13683500.2025.2557522

Ganguly, A. K., Bhattacharya, S., & Chattopadhyay, S. (2025). Unveiling the Influence of Artificial Intelligence on Millennial Word-of-Mouth in Semi-Urban Digital Banking: A Serial Mediation Perspective. SCMS Journal of Indian Management, 22(2).

Ganguly, A. K., Chattopadhyay, S., & Bhattacharya, S. (2025). Analyzing the Awareness of Green Banking in Indian Context. International Journal of Environmental Sciences, 11(1), 264-286.

Ganguly, A. K., Chattopadhyay, S., & Bhattacharya, S. (2025). Perceptions of Semi-Urban Branch Personnel on Digital Banking Consequences. Asian Journal of Interdisciplinary Research, 8(1), 79-99.

Dalal, A., Bhattacharya, S. and Chattopadhyay, S. (2025) “Exploring the influence of environmental, utilitarian, and hedonic factors on consumers’ intention to purchase and recommend handicraft products”, Journal of Global Scholars of Marketing Science (This journal is indexed in ABS, Web of Science-ESCI, ABDC-B, and SCOPUS)https://doi.org/10.1080/21639159.2024.2443892

Bhattacharya, S., Dalal, A. Exploring the brand gratitude paradigm at BOP in the context of emerging markets. Int Rev Public Nonprofit Mark (2024). https://doi.org/10.1007/s12208-024-00403-y

Bhattacharya, S. Das, A. and Dalal, A (2024) “Can the memory trail tell a story to anticipate the future panic buying behavior of elderly consumers? A mixed-methods approach” Journal of Consumer Satisfaction, Dissatisfaction & Complaining Behavior JCSDCB, Vol. 37 No. 1, pp. 202-233

Bhattacharya, S. and Bera, S.(2024) “Examining consumers m-wallet service brand choice decisions at the post-adoption stage: An empirical investigation”, Journal of Financial Services Marketing, https://doi.org/10.1057/s41264-024-00272-w

Paul, P. and Bhattacharya, S. (2024). Impact of banking functions on online investment intention in India: Examining the mediating role of service experience. Investment Management and Financial Innovations, 21(1), 131-145.

Dalal, A., Bhattacharya, S. and Chattopadhyay, S. (2023), "Ideating a framework for sustainable livelihood of handicraft producers at the bottom of the pyramid: a mix-method study from India", Journal of Enterprising Communities: People and Places in the Global Economy, Vol. ahead-of-print No. ahead-of-print. https://doi.org/10.1108/JEC-03-2023-0035

Dalal, A., Bhattacharya, S. and Chattopadhyay, S. (2023). Hurdles to handicraft marketing for artisan entrepreneurs in an emerging economy. Journal of Small Business and Enterprise Development, https://doi.org/10.1108/JSBED-04-2023-0155

Bhattacharya, S. and Bera, S.(2023). A PLS-SEM approach to investigating the effect of satisfaction on willingness to recommend m-wallet services. Global Business Review, https://doi.org/10.1177/09721509231202315

Bhattacharya, S. (2023). Hows and Whys That Lead to Online Brand Engagement. International Journal of Asian Business and Information Management. 14(1), 1-21.

Bhattacharya, S., Dalal, A., & Bandyopadhyay, N. (2023). An Empirical Study to Identify Consumer Brand Relationships During a Crisis. Indian Journal of Marketing, 53(1), 8-23.

Ghosh, K. and Bhattacharya, S. (2022) “Investigating the Antecedents of Luxury Brand Loyalty for Gen Z Consumers in India: A PLS-SEM Approach”, Young Consumers, https://doi.org/10.1108/YC-09-2021-1390

Subramanian, B, Bhattacharya, S and Thakur, M. (2022) “Job Crafting, Performance, and the Mediating Role of Gratitude: A Study Among the Sales Service Personnel of Tourist industry, India”, ASEAN Journal on Hospitality and Tourism, 20(2)

Bhattacharya, S., & Chattopadhyay, S. (2022). WoW! Momo–creating a sustainable WOW in innovative QSR chain brand. Emerald Emerging Markets Case Studies.

Bera, S., Kumar, P. and Bhattacharya, S. (2022),"A study on how to achieve flexibility in healthcare process: a simulation-based approach", International Journal of Productivity and Performance Management, https://doi.org/10.1108/IJPPM-06-2021-0335

Dalal, A., Bhattacharya, S. and Chattopadhyay, S. (2022), Revisiting supply chain drivers for greater marketing outcomes of handicraft sector, Emerald Publishing Limited

Subhajit Bhattacharya, 2021, Revisiting Marketing Management Teaching Pedagogy: A Study Based on the Voice of Indian Marketing Professionals, SAGE Publications

Bhattacharya, S., 2019, Eliminating Thought Boundaries Through Fiction Movies and Books, SAGE Publications

Bhattacharya, S., 2019, What makes the Indian youths to engage with online retail brands:An Empirical Study, SAGE Publications

Bhattacharya, S., 2019, Modelling channel partners’ opinions to achieve value-based relationship: An Empirical study using RIDIT Algorithm, Emerald Publishing Limited

Bhattacharya, S., 2018, Achieving Sustainable livelihood promotion through strategic stakeholders’ engagement: a case study of Gumla Gramin Poultry Co-operative Society Ltd, XIMB, India

Chattopadhyay, S. , 2018, Rethinking the Business Strategy in the Gaming Industry in India: The Case of Virtual Infocom, SAGE Publications

Bhattacharya, S., 2017, A RIDIT approach to evaluate factors influencing tourist destination brand selection behaviour pertaining to Indian tourism sector, Emerald Publishing Limited

Bhattacharya, S., 2017, Does Corporate Social Responsibility Contribute to Strengthen Brand Equity? An Empirical Study, Springer Publication

Bhattacharya, S., 2017, An Empirical Study to Find the Roadmap for Understanding Online Buying Practices of Indian Youths: Online purchase behaviour of Indian youth buyers, IGI Global,USA

Bhattacharya, S., 2016, An Empirical study on the factors affecting WOM communication for branding a tourist destination, University of the Aegean,Greece

Das, R. , 2016, Retrieval Architecture with Classified Query for Content Based Image Recognition, Hindawi,USA

Bhattacharya, S., 2016, An Empirical Study on the Factors Affecting Online Retail Brand Connection and Purchase Intention: An Analysis with Structural Equation Modeling, Utara Malaysia University , Malaysia

Bhattacharya, S., 2016, Study on Corporate Social Responsibility as Strategic Instrument for Creating Sustainable Corporate Brand Value: An Analysis with Structural Equation Modelling, SAGE Publications

Bhattacharya, S., 2016, Achieving distribution equity through emotional functionalities and value based bonding: An analysis with structural equation modelling, Routledge Publications

What and How Luxury Brand Loyalty is Influenced in Indian Gen. Z Consumer Segment: An Empirical Investigation with PLS SCM Approach (Paper ID: 184),

Ganguly, A.K., Chattopadhyay, S., Bhattacharya, S. (2026). “ An In-Depth Convenience Analysis of the Satisfaction and Loyalty Paradigm Among Semi-Urban Bank Customers”, in Ecofusion Marketing Strategies for Industry 4 0 Sustainability :150–167. Online ISBN: 9781003734741. Practices by Routledge.

Dalal, A. and Bhattacharya, S.(2025) "Leveraging Chatbots in Management Education: Enhancing LMS Integration and Flipped Classroom Models." Chatbots and Beyond: Exploring the Future of Conversational Technology in Education: 121-140. https://doi.org/10.1002/9781394411283.ch7

Misra, S., & Bhattacharya, S. (2025). Driving Change: Frugal Innovation in Rural Entrepreneurship in India. In Frugal Innovation in Entrepreneurship (pp. 213-242). IGI Global Scientific Publishing. (This book chapter is indexed in SCOPUS)

Ganguly,A.K. Chattopadhyay,S. and Bhattacharya,S. (2024), “A Conceptual Framework to Decode the Engagement and Satisfaction of Banking Consumers in Digital Space: A Review-Based Study” in Sustainability in Marketing Practice: Strategies for Industry 4.0; Editors: Chattopadhyay,S and Chawla,U., Foreword by Philip Kotler. Hard ISBN: 9781774915882; E-Book ISBN: 9781032668123. Apple academic press.

Bhattacharya, S. and Chattopadhyay, S. (2022). “Understanding the Nuances Influencing Sustainable Consumer Online Brand Engagement”. Sustainable Marketing and Customer Value, pp.3-19. Routledge.

Ganguly, A.K., Kumar, R.V., Bhattacharya, S., Chattopadhyay, S. (2022) “Antecedents of Consumer Satisfaction in Online Banking: A Systematic Review with the Text Mining Approach”, Rajagopal, Behl, R. (eds) Inclusive Businesses in Developing Economies. Palgrave Studies in Democracy, Innovation, and Entrepreneurship for Growth. Palgrave Macmillan, Cham.

Bhattacharya S., 2022, Managing Disruptions in Business (SCOPUS Indexed), Palgrave Macmillan, Cham