Brand Management; Sales and Distribution Management; Consumer Behaviour; Sales and Distribution Management; Services Marketing; Marketing for Public Policy and Services

Digital consumer well-being; Sustainable consumption behaviors ; Branding for the bottom of the pyramid and doing branding research in emerging or bottom-of-the-pyramid markets; Integrate AI and ML into marketing research to better measure and predict consumer behavior, personalize experiences, and promote ethical use of marketing technology.

Painting, Reading, Watching Movies and podcasts