Resource Person: Delivered expert sessions on AI in research and teaching at NIT Calicut (ReCon III, Sept 2025), OP Jindal University (Apr 2025), Hensard University, Nigeria (May 2025), Al Shifa College, Malappuram (Aug 2025), and conducted a SmartPLS–SEM workshop with MentorVedha (June 2025).

Session Chair: Chaired the AI-enabled research methodologies track at ReCon III International Conference, NIT Calicut (Sept 2025).

Qualified UGC-NET (Management).

Peer Reviewer: Tourism Review, Journal of Islamic Marketing, Journal of Promotion Management, and Kybernetes.