Cinque Terre

Assistant Professor II of Commerce

Email: [email protected]
Phone: 0674-2377711

Teaching & Research Publications Achievement Conf/Training/Seminars Advisory Positions Admin Responsibilities Education

Journal Publications

A.K. Fazeen Rasheed, Janarthanan Balakrishnan (2023), " Minimalism Meets Spiritualism: How Tourists’ Minimalistic Behaviour Can Boost Donations to Holy Places", International Journal of Tourism Research (Wiley) (Scopus Q1, SSCI, ABS, ABDC-A)

A.K. Fazeen Rasheed, Nandukrishna T. Ajith (2025), "Why the thrill never ends? A uses and gratification theory perspective on theme park retention strategies", Leisure Studies (Scopus Q1, SSCI, ABS, ABDC-A)

Muhammed Ismail, N., Rasheed, A. K. F., & Shankar, D. (2025). The role of anthropomorphism and perceived competence in sculpting usage behaviour within railway ticket booking chatbots. Journal of Hospitality and Tourism Technology. (Scopus Q1, SSCI, ABS, ABDC-B)

4. A.K. Fazeen Rasheed (2025), "Please visit again: investigating the role of awe experiences, leisure satisfaction, and perceived safety in theme park retention strategies", Leisure/Loisir (Taylor & Francis) (Scopus Q1, ABDC-B)

A.K. Fazeen Rasheed, Janarthanan Balakrishnan (2024), "Shaping Sustainable Tourism: How Minimalism and Citizenship Behaviour Influence Tourists Pro-Environmental Behaviour", Consumer Behavior in Tourism and Hospitality (Emerald) (Scopus Q1, ABDC-B)

N. Muhammed Ismail, A.K. Fazeen Rasheed (2024), "VR Devices in Ayurvedic Care: Understanding Influential Factors for User Behavior and Continuance Intention", International Journal of Human Computer Interaction (Taylor & Francis) (Scopus Q1, SSCI, ABS, ABDC-C)

9. A.K. Fazeen Rasheed, Janarthanan Balakrishnan (2023), "Innovating for retention: Strategies for enhancing customer retention in theme park", World Leisure Journal (Taylor & Francis) (Scopus Q1, ESCI, ABDC-B)

T Ajith, N.& Rasheed, A. K. F. (2024). Investigating the switch from sanitary napkins to menstrual cups. Journal of Cleaner Production, 452, 142197. https://doi.org/https://doi.org/10.1016/j.jclepro.2024.142197 (Scopus Q1, ESCI, ABDC-C)

Conference Publications

Lisa Shibu George, Arun Kumar P., A.K. Fazeen Rasheed (2025), “When Two Worlds Collide”, presented at COGNOSCO 2025 – 16th Annual Case Study Conference, School of Business and Management, CHRIST (Deemed to be University), Bengaluru (December 2025). Runner-Up (Best Case Award).

N. Muhammed Ismail , A.K. Fazeen Rasheed, (2025), “Revolutionizing Branding in the Metaverse through NFT Integration”. LEAD International Conference at IIM- Shillong (December 2025)

Book Chapter

A.K. Fazeen Rasheed, Nandukrishna T. Ajith (2025), "Consumer Actions for the Green Economy: Pathways to Sustainable Development" (Springer) – Scopus Indexed