Cinque Terre

Assistant Professor II of Commerce

Email: [email protected]
Phone: 0674-2377711

Teaching & Research Publications Achievement Conf/Training/Seminars Advisory Positions Admin Responsibilities Education

Teaching

Digital Marketing, Marketing Research, Marketing Analytics, Rural Marketing, Sustainable Marketing, and Principles of Marketing.

Research

Publications

  1. A.K. Fazeen Rasheed, Janarthanan Balakrishnan (2023), " Minimalism Meets Spiritualism: How Tourists’ Minimalistic Behaviour Can Boost Donations to Holy Places", International Journal of Tourism Research (Wiley) (Scopus Q1, SSCI, ABS, ABDC-A)
  2. A.K. Fazeen Rasheed, Nandukrishna T. Ajith (2025), "Why the thrill never ends? A uses and gratification theory perspective on theme park retention strategies", Leisure Studies (Taylor & Francis) (Scopus Q1, ABS, ABDC-A)
  3. A.K. Fazeen Rasheed, Janarthanan Balakrishnan (2023), "Going Green and Staying Loyal: How Different are Generation Z Travelers towards Green Brand Loyalty of Hotels", Tourism Review (Emerald) (Scopus Q1, SSCI, ABS, ABDC-A)
  4. A.K. Fazeen Rasheed (2025), "Please visit again: investigating the role of awe experiences, leisure satisfaction, and perceived safety in theme park retention strategies", Leisure/Loisir (Taylor & Francis) (Scopus Q1, ABDC-B)
  5. A.K. Fazeen Rasheed, Janarthanan Balakrishnan (2024), "Sharing More Owning Less: How Consumer Minimalism Drives Sharing Economy", Journal of Promotion Management (Taylor & Francis) (Scopus Q2, ABDC-B)
  6. A.K. Fazeen Rasheed, Janarthanan Balakrishnan (2023), "Cutting the Clutter: How Minimalism Drives Customer Citizenship Behaviour within the Sharing Economy Based Services", Kybernetes (Emerald) (Scopus Q1, SCIE, ABS)
  7. A.K. Fazeen Rasheed, Nandukrishna T. Ajith (2023), "Caring the Sharing Apps – Exploration of the Factors Affecting User Satisfaction Sharing Economy Apps", Journal of Global Marketing (Taylor & Francis) (Scopus Q1, ABS, ABDC-B)
  8. A.K. Fazeen Rasheed, Janarthanan Balakrishnan (2023), "From congruity to loyalty: How Congruity Factors Drive Sharing Economy", Journal of Hospitality and Tourism Insights (Emerald) (Scopus Q1, ESCI, ABDC-B)
  9. A.K. Fazeen Rasheed, Janarthanan Balakrishnan (2023), "Innovating for retention: Strategies for enhancing customer retention in theme park", World Leisure Journal (Taylor & Francis) (Scopus Q1, ESCI, ABDC-B)
  10. N. Muhammed Ismail, A.K. Fazeen Rasheed (2024), "VR Devices in Ayurvedic Care: Understanding Influential Factors for User Behavior and Continuance Intention", International Journal of Human Computer Interaction (Taylor & Francis) (Scopus Q1, SSCI, ABS, ABDC-C)
  11. A.K. Fazeen Rasheed, Janarthanan Balakrishnan (2024), "Shaping Sustainable Tourism: How Minimalism and Citizenship Behaviour Influence Tourists' Pro-Environmental Behaviour", Consumer Behavior in Tourism and Hospitality (Emerald) (Scopus Q1, ABDC-B)
  12. Nandukrishna T. Ajith, A.K. Fazeen Rasheed (2024), "Investigating the switch from sanitary napkin to menstrual cup", Journal of Cleaner Production (Elsevier) (Scopus Q1, SCI, ABS, ABDC-C)
  13. N. Muhammed Ismail, A.K. Fazeen Rasheed, Deepthi Shankar (2025), "The Role of Anthropomorphism and Perceived Competence in Sculpting Usage Behaviour within Railway Ticket Booking Chatbots", Journal of Hospitality and Tourism Technology (Emerald) (Scopus Q1, SSCI, ABS, ABDC-B)

 

Conferences

  1. A.K. Fazeen Rasheed, Janarthanan Balakrishnan (2023), “The role of consumer minimalism in the purchase intention towards sharing economy-based services”. Global Virtual Symposium organized by Shidler College of Business, Hawaii, USA. (March 2023)
  2. A.K. Fazeen Rasheed, D. Yogendran, Aubin Abbas Mundol (2020), “Factors Influencing Green brand Loyalty and Green Purchase Behavior” AIMS- International conference at IIM – Kozhikode, (Jan 2020)
  3. A.K. Fazeen Rasheed, Janarthanan Balakrishnan (2022), “How does consumer minimalism contribute to tourists’ sustainable consumption practices?”  2nd PRISM Conference at IIM – Nagpur (Nov 2022)
  4. A.K. Fazeen Rasheed, (2020), “Application of Theory of customer-based brand equity on Green Marketing: Moderating role of Brand credibility”.  International Conference on Marketing, Technology & Society at IIM- Kozhikode (December 2020)
  5. N. Muhammed Ismail , A.K. Fazeen Rasheed, (2025), “Revolutionizing Branding in the Metaverse through NFT Integration”.  LEAD International Conference at IIM- Shillong (December 2025)
  6. Lisa Shibu George, Arun Kumar P., A.K. Fazeen Rasheed (2025), “When Two Worlds Collide”, presented at COGNOSCO 2025 – 16th Annual Case Study Conference, School of Business and Management, CHRIST (Deemed to be University), Bengaluru (December 2025). Runner-Up (Best Case Award).

 

BOOK CHAPTERS

  1. A.K. Fazeen Rasheed, Nandukrishna T. Ajith (2025), “Consumer Actions for the Green Economy: Pathways to Sustainable Development” (Springer) (Scopus Indexed Book Chapter)
  2. A.K. Fazeen Rasheed, D. Yogendran, Aubin Abbas Mundol (2020), “Factors Influencing Green brand Loyalty and Green Purchase Behavior” AIMS- International conference proceedings (January 2020)

Hobbies

1. SPORTS: Badminton, Football and Cricket

2. Travelling