MA-Mass Communication

MASTER'S PROGRAM IN MASS COMMUNICATION
(MA-MC)
OFFERED BY SCHOOL OF COMMUNICATIONS

Eligibility

Bachelor's degree of minimum three-year duration (or equivalent) in any discipline, from a recognized University, with at least 50% marks in aggregate. Final year degree students, who expect to complete their final examinations and other requirements for obtaining the degree by June 30, 2024, can also apply.

Application

Applicants are required to fill up the online application form at: www.xim.edu.in . Upon successfully filling the online application form and paying the relevant application fee, the applicant will be intimated by email about the acceptance of the form.

Specialization

MA in Mass Communication program consists of three streams of specializations. Students are free to choose any stream of specialization from the courses offered:

Advertising & Marketing Communication
Corporate Communication & Public Relations
Journalism (Print & Electronic Media)

Selection Process

The eligible candidates will have to appear for a written test / write a statement of purpose and appear for the personal interview at the School of communications/over digital platform. Candidates for the program will be selected based on the performance in the aptitude test/statement of purpose, personal interview, undergraduate degree marks and own creative works (such as art works, news items, photography & videography, campaigns, event coordination, leadership, acting skills, music and other).

Admission

The program will begin by the first week of July 2024 for the first year students. At this time the students will be given a Manual of Policies and Regulations which will be binding on them.

Application Deadline

The last date to fill up the application form is April 30, 2024.

Online Application will be Opening Shortly…

Application will resume soon.

All admission and program related queries may be addressed as follows:

For Admission

Telephone: +91-674-6647 766 / 2377 878
Email: admission@xim.edu.in

MARUTI PRASAD NANDA

Contact: 7894-218-494

PARAMANANDA BHUYAN

Contact: 9040-531-125

Program Related

Telephone: 0674-2377 718 (During office hours)
Email: deancomm_office@xim.edu.in

CAROLINE D'COSTA
Contact: 9937-420-362

To know more about MA-Masscomm program visit : https://scomm.xim.edu.in/programs/ma-mass-communication/

Program Details

MA in Mass Communication program consists of three streams of specializations. Students are free to choose any stream of specialization from the courses offered:

Advertising and Marketing Communication
Corporate Communication (Corp. Comm.) & Public Relations (PR)
Journalism (Print & Electronic)

This program offers hands-on approach that allows students to explore full range of theoretical and technical skills besides building a suitable personality exploring their conceptual, innovative, artistic and creative skills that are required to become accomplished practitioners in the field of mass communication and journalism.

Through an innovative and comprehensive pedagogy, students will be exposed to master both theoretical and practical aspects of Media and Communication in the specialised fields of study such as Advertising, Marketing Communication, Corporate Communication (Corp. Comm.), Public Relations (PR), and Journalism both Print & Electronic. As a result, students of XCOMM – graduates of the Xavier University will be able to distinguish themselves in a diverse media related careers as producers, creative directors, filmmakers, reporters, editors, camerapersons, designers, scriptwriters, copy writers, PR professionals, event managers, corporate communicators, social media professionals, researchers and scholars.

Admission Procedure:

Applicants are required to fill-up the application form online at: www.xub.edu.in. The eligible candidates will have to appear for a written test/write a statement of purpose and appear for the personal interview at the School of communications/over skype.

The minimum requirement for admission to the program is a three-year Bachelor’s degree (or equivalent) in any discipline, with at least 50% marks in aggregate from a recognized university. Applicants who are highly talented and skilled in media related works who do not meet required aggregate in UG, could be permitted to apply as a special case. Candidates who expect to complete the final part of their degree examinations by June 25, 2020 can also apply.

Hostel Facilities

Hostel facilities are available.

COURSES:

SEMESTER I

Theory	Credits	Practicals	Credits
Communication models, theories and practices	3	Elements of Graphic Design	3
Media Law and Ethics	3	Writing for Media	3
Introduction to Media and Communication	3	Audio Engineering & Radio Production	3
Environment & Development Communication	3
Social Media and Digital Networking	3

SEMESTER II

Theory	Credits	Practicals	Credits
Media Management & Economics	3	Television Production	4
Communication Research	3	Digital Still Photography and Cinematography	3
Introduction to Advertising and Public Relations	3	Summer Internship- I (two Months)	6
Introduction to Journalism	3

SEMESTER III

(ADVERTISING AND MARKETING COMMUNICATION)

Theory	Credits	Practicals	Credits
Marketing Communication	3	Effective Writing for Advertisements and PR	4
Digital Advertising	3	Promotions and Campaigns	3
Advanced Advertising and Brand Management	4	Multimedia Graphics and Designing	3
		Dissertation in Advertising/Marketing Communication	5

SEMESTER III

(CORPORATE COMMUNICATIONS AND PUBLIC RELATIONS)

Theory	Credits	Practicals	Credits
Corporate Communications Concepts and Practice	4	Effective Writing for PR - 3	4
Online Reputation Management	3	Multimedia Graphics and Designing – 3	3
Public Relations Management and Client Servicing	4	Dissertation in Corp. Comm/PR - 5	3
Crisis Communication, PR and Media Relations			5
Online Reputation Management

SEMESTER III

(JOURNALISM: PRINT & ELECTRONIC)

Theory	Credits	Practicals	Credits
Convergence Journalism	3	Reporting and Writing	4
Journalism Ethics and Legal issues	3	Online Reporting, Anchoring and Editing	4
Covering Stories	3	Multimedia Graphics and Designing for Print	3
		Dissertation in Journalism	5

SEMESTER IV

Theory	Credits	Practicals	Credits
		Internship in the specialised Field - (3 Months)	10
		Capstone Project in the specialised field	6
		Comprehensive Studies	3

XIM University

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