XIM University

XIM University


Career in Mass Communication – 7 ways to enhance your skills

Career in Mass Communication – 7 ways to enhance your skills

Career in Mass Communication blog

Career in Mass Communication – 7 ways to enhance your skills

Communication is the most crucial thing no matter in what industry or sector. Mass Communication and Media is one of the key industries in the world and it is responsible for delivering meaning and messages across diverse cultures and communities around the world. The process of creating, sending, analyzing the news to large audiences through verbal and written media is Mass Communication. Printing digital media, internet, social media, radio, and television are few of the media for mass communications. It covers health communication, political communication, integrated marketing communications, journalism, etc.

The modern age and future in journalism and mass communication are about the use of communication and information technology. As the various elements of the mass media converge, it is increasingly appropriate to develop a broader understanding of how different aspects of the media interconnect.

Xavier School of Communications (XCOMM), one of the constituent schools of Xavier University, Bhubaneswar offers exclusive Mass Communication programs for the students who are looking for a career in Media & Mass Communication. The programs at XCOMM bring together the best practices in curriculum, pedagogy, and practice of media skills. It offers a hands-on approach that allows students to experience the full range of technical expertise, conceptual skills, and artistic expression.

XCOMM offers a complete catalog of courses such as:

  • B.Sc. in Mass Communication
  • M.A in Mass Communication
  • Ph.D 
  • Short-term Diploma and Certificate programs (on demand)

As a communication major, students learn how to be critical thinkers and how to communicate messages to different platforms. There are a few branches in the field of Mass Communication and Media including:

Advertising and Marketing

Advertising and marketing deal with providing persuasive services which encourage the audience to buy the product. It usually takes place in a mass form, such as televisions. Advertisers have full control over the messages which are sent to their audiences. 

Public Relations

Public relations is the process of providing information to the public to present a specific view of a product or organization. Public relation decides where and how to pass the information. 

Corporate Communication

Corporate Communication basically deals with building a  relationship with the company better in the market. Mass communication helps to reach the product to the right customers.


Journalism is the production and distribution of reports on events for presentation through the media.  The study of journalism involves analyzing the dissemination of information to the public through media outlets such as newspapers, magazines, radio, and TV channels.

Film and Television

As the name suggests, Film and Television is related to the study of broadcasting in the field of film and television.

Digital Media

Digital Media creates any media to be put on electronic devices. It is created, viewed, distributed, and stored in digital forms.

Mass Communication in Xavier University enhances the skills of the students in 7 different ways.

1. Fine communication skills: It provides a platform to speak on several topics and makes its students learn to convey the audience with their views. 

2. Writing: Writing is putting your thoughts into words to resonate with the audience. 

3. Reporting: The students are sent to different places( preplanned and on the spot ) as journalists for reporting.

4. Production: Hands-on training is given in production on television, radio, etc.

5. Problem-solving: Creative ways of solving the problems are its integral part of teaching. They are taught to be resourceful and to handle the pressure.

6. Decision making: Students are edified with effective ways of making decisions under all circumstances.

7. Creative: The integral part of the study is to support and enhance one’s creativity.

Students here are edified for creating an impact on media and the digital world. Here the students carry out their research on how media influences consumer behaviors. The impact of age, gender, and race on messages related to health and medicines are viewed.

Xavier Studio has the state-of-the-art facilities for their students to relish on, the studio houses a professional audio and video studio, shooting floor, online TV production set-up, Greenroom, lobby, edit suits, lab, and professional training in the high-end. The cameras, software, and technology used at XCOMM are modern and industry-specific. The faculty members are well qualified and hail from the industry specializing in Print, Electronic, Graphics, and Audio Video Media with multiple years of experience to their credit. The management and the faculty at XCOMM make many such facilities available to the students to create a unique student experience of learning and an experience of enriched learning, as the Mass Communication sector demands enriched learning among the students/aspirants.

Collaborations with industry leaders, CEOs, industry experts, media professionals, writers, and authors are a norm at the institute. The pedagogy used to train the young and budding media professionals is unique. Usually, textbooks are taken to the classroom, but in XCOMM industry practitioners’ experience is brought to the classroom to make the students’ industry fit. It is a program where one learns by doing.

Several periodic internship programs and capstone projects are hosted at XCOMM, sponsored by the greats of the Media and Communication business. In addition, such opportunities are made available to the students, to give them regular exposure to the work environment and prepare them to be well-rounded individuals, who also have complete knowledge about the latest industry practices.

After the completion of the courses, the students will be industry ready to successfully merge into the existing industrial requirements. The courses will open avenues for students to pursue a career in Print Media, Journalism (Print and Electronic), Radio and TV production, Films, Integrated Marketing, Event Management, Brand Management, Advertising (Print, Electronic, and Digital), Social Media, etc.

For a full list of courses and requirements for our Mass Communication program, visit the website of Xavier University, Bhubaneswar at www.xub.edu.in, and take a look at Xavier School of Communications. Apply online and enroll yourself before the last date, i.e. 31st July 2020 for our Mass Communication Program to enhance your skills and open up doors to a spectrum of careers, from advertising and broadcasting to public relations, journalism, and publishing.

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